Japan voted the world’s most attractive country, a fourth year running
Condé Nast Traveler’s US readers have voted Japan the most attractive country in the world for the fourth year in a row, the Japan National Tourism Organization says. In the UK edition, announced the same day, Japan came second. The results were published on 6 October 2026, US Eastern time.
Key facts
- Poll
- Condé Nast Traveler Readers’ Choice Awards, US edition
- Announced
- 6 October 2026 (US Eastern time)
- Result
- First, for the fourth year in a row
- UK edition
- Second
- Listed
- 7 October 2026
- Source
- JNTO
Our note above; facts as published by JNTO, translated by us.